Test Your Product Taxonomy - When, Why, and How to Do It
Recorded - available as on demand webcast
For many companies digital sales are outpacing sales from other channels as customers do more and more shopping online. To get your piece of that pie, you need to make sure that once the customer arrives at your website you do everything you can to get them to the check out page.
A WOW experience is much more than pretty design. It needs to work for the customer so they easily get to the products they want to buy. How do you know if you have designed your navigation in the way that works best for customers?
We recommend testing to show where you can improve your taxonomy categories, labeling and hierarchical structure. In this webinar we will talk about:
- our favorite tool for testing,
- pitfalls to avoid,
- and how to get taxonomy testing done right.
Join our digital commerce experts for an insider look at how EIS tests taxonomies for WOW customer experiences.